Suggested Event

Black Friday 2025 is approaching

November 28, 2025 • We've prepared a variant based on last year's performance

Event Variants

Manage seasonal email campaign variations

Halloween Sale 2024

Active

Oct 25 - Nov 1, 2024 • Spooky Season Theme

Open Rate
24.3%
Click Rate
8.7%
Conversions
1,247
Revenue
$48,920

Cyber Monday 2024

Scheduled

Nov 29 - Dec 2, 2024 • Tech Deals Theme

Holiday Season 2024

Draft

Dec 15 - Dec 31, 2024 • Winter Wonderland Theme

Summer Sale 2024

Completed

Jun 15 - Jun 30, 2024 • Beach Vibes Theme

Create New Event Variant

AI will generate a customized email variant based on your event details

This message will be used throughout your email flows and campaigns

AI will analyze: Your standard email flows, past performance data, and best practices to create an optimized variant for this event.

Creating Your Black Friday Variant

AI is analyzing and optimizing your email campaigns...

Analyzing past performance
Reviewing Black Friday 2024 campaign data
Creating email flows
Building campaign sequences and timing
Optimizing content
Applying brand voice and sale messaging
Finalizing variant
Preparing high-level overview
This usually takes 5-10 seconds...

Black Friday 2025

Draft

Nov 28 - Nov 30, 2025 • Mega Sale & Savings Theme

AI
Variant created successfully

Generated 5 optimized email flows with 12 campaigns based on Black Friday 2024 performance (+23% conversion vs standard). Review changes below and accept or customize as needed.

Auto-saved 2 seconds ago

Campaign Timeline Overview

Timeline
Nov 23
-5d
Nov 24
-4d
Nov 25
-3d
Nov 26
-2d
Nov 27
-1d
Nov 28
Launch
Nov 29
+1d
Nov 30
+2d
Dec 1
End
Pre-Event Teaser
Launch Day Blitz
4
Cart Abandonment
3
Final Hours
2

Pre-Event Teaser Flow

AI MODIFIED

3 emails • Nov 23-27 • All subscribers

Email 1
5 days before
Early Alert
→
Email 2
3 days before
Deal Preview
→
Email 3
1 day before
Final Reminder
Smart changes made
Added countdown timer component
Creates urgency and visual engagement. BF 2024 data: +34% open rates with timers
Increased from 2 to 3 emails
Early awareness drives 2x more day-1 traffic. Optimal frequency for event campaigns
Expected conversion boost
Combined changes predict +34% higher conversion vs standard teaser flow based on historical performance patterns
+34%
Expected Open Rate
3
Email Campaigns
5d
Before Event
100%
Subscriber Reach

Launch Day Blitz

AI MODIFIED

4 emails • Nov 28 • High-value segments

VIP
6am Launch
→
10am Follow-up
ALL
8am Launch
→
8pm Reminder
Smart changes made
VIP early access at 6am
VIP segments show 2.3x higher conversion with exclusive 2-hour early access window
Urgency messaging in subject lines
Time-sensitive phrases increased click-through rate by 18% in previous campaigns
Expected conversion boost
Segmented launch strategy predicts +42% conversion increase vs non-segmented standard flow
+42%
Expected Conversion
4
Email Campaigns
6am
VIP Launch Time
2
Audience Segments

Cart Abandonment Recovery

ENHANCED

Triggered • 3 recovery emails • Faster timing

Smart changes made
Reduced delay from 4 hours to 2 hours
During high-traffic events, faster follow-up prevents competitor capture
Added extra 10% discount in final reminder
Additional incentive increases urgency and conversion during sale periods
Expected conversion boost
Combined timing + discount strategy recovers 28% more abandoned carts vs standard flow
+28%
Expected Recovery Rate
2h
First Email
3
Emails

Final Hours Urgency Push

NEW FLOW

Nov 30 • Last chance messaging • Non-purchasers

AI created this new flow
Last-day urgency captures +15% of engaged users who haven't purchased yet. "Ending tonight" messaging proves highly effective in past campaigns.
+15%
Incremental
2pm
First Send
9pm
Final Push

Post-Event Thank You

NO CHANGES

1 email • Sent Dec 1 • Target: Event purchasers

Standard flow maintained. No AI modifications suggested.
4 flows modified • 1 flow created • 0 flows rejected

Pre-Event Teaser Flow

AI MODIFIED

Black Friday 2025 • 3 emails • Nov 23-27

Flow 1 of 5

Email 1: "Early Access Alert"

MODIFIED
Send: Nov 23, 8:00 AM • 5 days before event
AI CHANGES:
  • • Added countdown timer component
  • • Subject line optimized for urgency
  • • Personalized based on browsing history

Email 2: "Top Deals Preview"

MODIFIED
Send: Nov 25, 8:00 AM • 3 days before
Click to expand and edit email body...

Email 3: "Tomorrow Launch"

CREATED
Send: Nov 27, 6:00 PM • 1 day before
NEW EMAIL CREATED BY AI

Final reminder 1 day before increases day-1 traffic by 40%

Click to expand and edit...

Live Preview

Flow Relationships

Pre-Event Teaser
Builds awareness
Launch Day Blitz
Triggered on Nov 28
Cart Abandonment
Triggered by user behavior
✓ Auto-saved just now

Preview & Test Variant

Test your Black Friday 2025 variant before publishing

Testing required: You must send at least one test email before you can publish this variant.

Send Test Emails

You can add multiple addresses separated by commas

Validation Status

All content validated
No errors found in email copy
Links validated
All links and CTAs functional
Minor warning
Some subject lines exceed 60 characters (may be cut off on mobile)
Timing configured
All send times and triggers set

Device Preview

From: Your Store <hello@store.com>
⏰ Black Friday Preview: Your VIP Early Access Starts in 5 Days
Mark your calendar - Up to 70% off everything starts Nov 28

Hi Sarah,

Get ready for our BIGGEST sale of the year!

🎉 Black Friday 2025 is coming in just 5 DAYS

5 Days : 0 Hours : 0 Minutes

Up to 70% off everything - limited time only!

🎁 What's included:

  • • Early VIP access for subscribers
  • • Exclusive flash deals
  • • Free shipping on all orders

Mark your calendar: November 28-30

Stay tuned for more details!

Ready to Publish?

Review your variant details before going live

Event Details

Event Name
Black Friday 2025
Theme
Mega Sale & Savings
Start Date
November 28, 2025 at 6:00 AM
End Date
November 30, 2025 at 11:59 PM

Variant Summary

5
Email Flows
13
Total Campaigns
4
AI Modifications

Auto-Revert Settings

Automatic revert scheduled:
On December 1, 2025 at 12:00 AM, all flows will automatically revert to standard templates. You'll receive a confirmation notification.

Pre-Flight Checklist

Variant Published Successfully!

Black Friday 2025 variant is now scheduled and will activate on November 28, 2025 at 6:00 AM

Black Friday 2025

Active

Nov 28 - Nov 30, 2025 • Day 2 of 3

Open Rate
26.8%
↑ 34% vs standard
Click-Through Rate
9.2%
↑ 42% vs standard
Conversions
2,847
↑ 56% vs BF 2024
Revenue
$127,940
↑ 68% vs BF 2024

Performance Over Time

Black Friday 2025 Variant
Standard Flows
Black Friday 2024

Flow Performance Breakdown

See which AI customizations are performing best

Pre-Event Teaser Flow

AI Modified
Top Performer
Opens
18,420
Clicks
4,892
Conversions
847
Revenue
$32,140
AI Insight: Countdown timer in Email 1 drove 38% higher engagement than predicted

Launch Day Blitz

AI Modified
Strong
Opens
24,780
Clicks
7,234
Conversions
1,240
Revenue
$58,920

Cart Abandonment Recovery

AI Enhanced
On Track
Opens
8,240
Clicks
2,470
Conversions
560
Revenue
$24,780
Auto-revert scheduled: This variant will automatically revert to standard flows on December 1, 2025 at 12:00 AM (in 1 day, 2 hours)
Editing Active Variant

This variant is currently live and running. Changes will require testing before deployment.

Edit: Black Friday 2025

Active

Make changes to running variant • All changes logged in audit trail

Deployment Options

Document why you're making these changes for future reference

Launch Day Blitz

Currently performing +42% above target

REAL-TIME PERFORMANCE:
This flow is performing exceptionally well. Consider whether changes are necessary.

Cart Abandonment Recovery

Currently performing slightly below target

SUGGESTION:
Consider increasing discount in final reminder or adjusting timing delays.